Hotels focus on giving good night's sleep

Many of you may have trouble falling asleep, at least on the first night, in a hotel. It's a phenomenon we sleep doctors call the first night effect. Typically this short term sleep problem resolves by second or third night. It's due to being unfamiliar with the sleep environment. Now, hotels are trying to improve their customers sleep. Some chains have "sleep ambassodors" whatever that means. They offer massages, aroma therapy, supplements, or wide choice of pillows. Of course, like the article points out, many of the things offered in these hotels can be done at your home. Maybe I should higher a sleep ambassador for my practice?!